THE BRIEF
We were asked by Red Bull to promote the Red Bull X-Fighters event in Pretoria.
We were asked by Red Bull to promote the Red Bull X-Fighters event in Pretoria.
THE IDEA
Through a staged casting call we got comedians and normal people to perform X-Fighters
tricks – without the bikes, without the track, and without knowing anything about the
X-Fighters to ensure maximum awkwardness.
Through a staged casting call we got comedians and normal people to perform X-Fighters
tricks – without the bikes, without the track, and without knowing anything about the
X-Fighters to ensure maximum awkwardness.
THE RESULTS
These videos accumulated almost 2.3million impressions Facebook, and were picked up by the global Red Bull page for international broadcast as well.
These videos accumulated almost 2.3million impressions Facebook, and were picked up by the global Red Bull page for international broadcast as well.
The #xfighters hashtag trended on three consecutive days, and Twitter engagement went up by 82% during the campaign.
