
What the parallax effect looked like.
Hashtag hotspots with the parallax effect.



For the launch of the new BMW 1 Series, we created a responsive microsite that featured interactive content and information on the BMW 1 Series. To add movement and dimension the homepage and about page had subtle parallax to engage the user in the beauty of the car.
What the parallax effect looked like.
Hashtag hotspots with the parallax effect.